What is Digital Marketing?
Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service.It is also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Scope of Digital Marketing
With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.
Techniques of Digital Marketing
- Social Media Marketing
- Search Engine Optimization
- E-Mail Marketing
- Content Marketing
- Video Marketing
- Web Designing
- Affiliate Advertising
SEO (Search Engine Optimization)
Search engine optimization is the process of making your site better for search engines.
Two types of SEO
- On-Page SEO
- Off-Page SEO
On-Page SEO
On-page SEO includes creating quality content, making sure relevant keywords are present, adding internal links, creating an optimizing title tag, etc.
Off-Page SEO
Off-page SEO includes building backlinks and gaining exposure through various channels, such as news outlets and social media platforms.