Social Media Marketing : What It Means and How It works
What Is Social Media Marketing (SMM)?
Social media marketing, also known as digital marketing is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
5 pillars of social media marketing
Social media helps spread those messages to the right people at the right time, through both free and paid means. Social media also enables brands to learn more about their audience’s personal, geographic and demographic information.
1. Social strategy
With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Organizations need to determine the goals of the program, the channels that will be used and what types of content will be shared.
2. Planning and publishing
After establishing a strategy, it is time to begin publishing. This can be as simple as posting a new blog post, sharing information about an upcoming event or posting a new product video.
3. Listening and engagement
Businesses that create activity on social platforms can see growth in interaction and conversations about the brand and products. Users will comment on and share posts, tag the company in their own posts, and even begin communicating through the instant messaging functionalities.
4. Analytics and reporting
As more content is published and the audience expands, it is a good idea to continuously measure performance. The success of any marketing program is dependent on its data and analytics outputs.
5. Advertising
Paid marketing features can be very valuable to organizations. They can target their advertisements at audiences based on many factors, including demographic information, retargeting and behaviors.
How Social Media Marketing (SMM) Works
Market Research: Social media allows you to understand customer demand, stay updated about the buying trends, analyze the market condition, and also analyze your competitors’ efforts.
Discovery: Identifying and unlocking new opportunities is easy in the real-time world of social media. You can find new ways to connect with your target audience, generate leads, nurture them, and provide customer support.
Formulate a strategy: Depending on your business objectives, you can prioritize these opportunities and develop a clear social media strategy.
Final review: On social media, you receive instantaneous feedback and reports on your campaigns. And accordingly, you can improvise your digital marketing strategy.
